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Facebook Launches an Updated Vertical Video Display and Recommendations Algorithm

Social Media Today

A new, TikTok like video update for Facebook.

Video 178
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How to Create a Video Funnel with Facebook Ads

Jon Loomer

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. There are many ways that you can do this, but let’s focus on a video funnel. At most, you know that someone watched a video to completion. Publish Videos Regularly. Select videos.

Video 195
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Video Breakdowns Provide Important Context for Facebook Ads Actions

Jon Loomer

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

Video 193
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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Sensationalizing: Video posts can’t exaggerate or use extreme language.

Video 202
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How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. ” Now, select “Video.”

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Video Content Tips for Facebook

The Realtime Report

Video Content Tips for Facebook. One of the most engaging forms of content on social media is the video clip. Facebook is a platform that’s particularly heavily loaded with great video content, all being used to help accounts – be that personal or business – go viral and eventually build a profitable brand.

Video 172
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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If your video was found within another video or Reel, which one? Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. First, let me explain.

Video 177