Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JUNE 24, 2010

He talks to people about riding his bike to work, the ladies in his office, events going on in South Portland, stuff like that. We have a local guy in our Maine crowd, @OBobME. Bob sells insurance. Do you ever see him talking about insurance on Twitter? Relationships.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Fifty percent!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 26, 2010

link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

FEBRUARY 19, 2016

It is Jay Baer, president of Convince & Convert and welcome to Marketing Marvels, where I help you discover the greatest marketing technology, the most useful marketing software to make your job better and easier. What’s the point of this software? Why is this software on Marketing Marvels? Events attendees are great.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. link] Michael Good post, thank your for this.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. (I’m

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 15, 2010

SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. You can start with the 5 step process for social media success. Breaking it down like that makes it seem like such an obvious process.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. link] Ally E.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S. You certainly covered some great reasons to that point. Great example!

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. Social media is just that, social. In moderation it’s fine.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Easy to semi-automate with software, etc.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Strategy Mobile Consultant 120