Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page
Jon Loomer
FEBRUARY 13, 2023
Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way to show Facebook what a quality website visitor is. You can use this for reporting, optimization, and targeting. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds?
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