Tue.Feb 21, 2012

Trending Sources

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]


This post originally appeared on the Realtime Report. Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have. Heidi Kay agreed to share some of her secrets. Promote your Pins.

The Million Dollar Mindset – How to Create a Website and Sell it Off for Six Figures

Techipedia: Tamar Weinberg

The following is a guest post written by Patrick Meninga of Make Money With No Work. He recently built and sold his flagship website for $200,000. I want to tell you about the mindset required to create wealth on the Internet. But what the newcomer fails to understand in the world of Internet Marketing is just how important it is to have the right attitude, the right mindset. Publish it. Why not?

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What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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Eight Practices for Developing a PR Hybrid Professional

Spin Sucks

We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. PR Policymaker.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The Three Elements of Storytelling

Spin Sucks

Today’s guest post is written by Erik Hare. The black and white TV images flickered inside the homes of viewers. A woman in a long dress and heels sashayed to the rhythm of the announcer proclaiming how easy the Robo-matic washer is to use ahead of the punchline – “Goodbye, Blue Monday!”. Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products.

Consumers Control The Brand (And Other New Media Myths)

Twist Image

Marketers don't control their brand. the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't be so presumptuous as to assume that the marketers can both control or lead the conversation, can we? It's actually a myth to think that consumers now control the brand, simply because those consumers can say (and publish) whatever they want and feel about a brand in the online channels. The brands now control the brand message? Not exactly.

My dad died last night. It was too soon.


My dad died last night. It was both brief and a long time coming. When my mom told me I was very angry. Our life together was not done. It was too soon. I want more time with him. I wanted to hug him again, and see his smile, mischievous


Digital Leaders Seeking Digital Leaders

Twist Image

Twist Image is hiring. While I do my best to not use this space to self-promote, the Digital Marketing agency that I own (with my three other business partners), Twist Image , continues to experience explosive growth. We have offices in both Toronto and Montreal and employ over one-hundred full-time Digital Marketing professionals. We've had a great few years of record growth (with lots of great new client wins too) and this requires more people (hopefully, like you) to join our team. Because of how connected you are, I'm hopeful that either you or somebody you know may be a good fit for us.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

(Video) 4 Mistakes You Make When Posting Video on Your Blog

Convince & Convert

Guest post written by Rocky Walls , who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions , Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way to attract readership and conversion. 2) No Text Content.

Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

Over the past going, on eight years, of working in the social media industry I've had the pleasure of interviewing many amazing people. One question I often ask is, "What does social media mean to you?". Sometimes the responses focused on the defining the tools like Twitter, Facebook, LinkedIn, blogs. Other times the answers centered on building customer relationships. Interview with Brian Solis.

Whither #measurePR? Right Here!

Waxing UnLyrical

I know. I’ve been shockingly lax in posting your #measurePR Twitter chat updates recently. I’m sorry! I’m hanging my head in shame! Just like that gal over there). Image: Sagrado Corazón via Flickr, CC 2.0. But sometimes stuff happens, y’know… Anyway, here they are. measurePR on Jan. 24 with Alan Chumley. High time! I] work across all practices.” Katie Paine!

How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

If you have ever worked with an auto scheduler for tweeting , you know how useful they are. Its great to be able to schedule automated tweets to be tweeted at various times during the day, or week without having to be there to tweet the messages. If this, then that. It would be nice to have something set up so that upon a certain action happening, another action takes place.

A World Gone Social

Learn how companies must adapt to survive.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Expectations of Facebook Timeline for Brands


Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. So we know that it is being rolled out sooner than first anticipated. Facebook will bring Timeline to brand Pages this month in the U.S., according to executives briefed on the company’s plans.

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions


This guest post is by Regine Becher of Syndicated Partners. Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar. But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Have you heard of Brandon McCarthy , Paul Bissonette , Pat McAfee , and Antonio Brown ? If you're like most people, you probably haven't. We're not exactly talking about Kobe Bryant or Derek Jeter here. Why would you know anything about a middle of the road starting pitcher, a left-winger with 5 career goals, a punter, and a wide receiver who has been a starter for exactly one season? Take a look at their Twitter feeds – they talk about partying, drinking, farts, pranks, and the women they go out with. They make fun of their teammates, curse, and share personal pictures.

Feed 13

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

People Keep Fighting Power with Social Media

Geoff Livingston

The first chapter of Welcome to the Fifth Estate discusses social media empowered people that act independently of traditional media, government and corporate structures. Last Saturday night on WOR Radio’s The Business of Giving show I had the pleasure of discussing this tension with host Denver Frederick. From Syrian bloggers fighting the Assad regime to [.]. Fifth Estate Allison Fine Amy Sample Ward Assad Beth Kanter citizen Deanna Zandt Edelman journalism Karen Handel Kivi Leroux Miller Komen Lucy Bernholz Social Media Syria Take the Pink Back Trust Agents

Making heads and tails of the new Facebook Insights

Jeff Esposito

To get to your Insights click on the "Insights" link on the left hand side of your fan page. If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need.

Engaging Brand - Untitled Article

Engaging Brand

We all must ensure that our core offering is.well, spot on! Yesterday, I mused about The Art of Perfection but this is the baseline for any business.today, now, in this very moment. However, great companies are really good at redesigning their core. . By identifying what the edges of your industry are doing.eg downloading music. By not ignoring them as niche but looking at what needs they are fulfilling.single tracks not albums. By identifying which of these niche areas has a 'commercability' factor.create iTunes. From macs to ipods to ipad.etc. Creativity iTunes niche ideas

Interview with Community Manager: Monika Katkute from LBi

Social Media Citizens

Monikas Katkute is Community Manager at LBi , one of the largest digital agencies in Europe. She is responsible for managing social communications on behalf of Peroni beer. Also, Monika is developing two ventures: Bit greener – sustainable business directory & community and Craft Fields – marketplace & cultural space of Lithuanian artisans. M: Oh, it so depends on the topic & client.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.