Fri.Dec 14, 2012

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Are you a community manager?


Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. develop the skills to nurture (or troubleshoot) any online community.

Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. via Google. teaparty.

My Retirement Jobs

Geoff Livingston

I dream of retirement, a time when financial earning seems less necessary and the vain pursuits of glory have passed. There’s a long way to go still, but those greener pastures sit in my mind. I will always work when that time comes. In fact, I know what those three retirement jobs are already… Usher at My Local Baseball Stadium. Yes, I would wipe people’s seats down. So what?

The New Digital Minimalism

Twist Image

How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing more. Nothing less. There were no other tabs on the website. There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. They were laser focused on one, simple action: download the app. The app is self-explanatory. Think bare.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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To Succeed in Social Make the Story Bigger

Convince & Convert

Ekaterina Walter, Intel @ekaterina. Ekaterina Walter , author of Think Like Zuck and social innovator for Intel , joins the Social Pros Podcast this week to discuss the future of Facebook, woven-in social media strategy at a multi-national tech powerhouse, and empowering customers through social with that human touch. Read on for some of the highlights or listen below for the full podcast.

Get More Blog Readers Using Lessons from Email Marketers


This guest post is by Alana Bender. Bloggers could probably stand to learn a few marketing tips from email marketers. For years, email marketers have used all kinds of demographic email lists to build up customer bases. They’ve created lists aimed at women aged 40-plus, with kids, driving a family car, and working part-time from home. But it takes a bit more than that. Come back to it.

The Matt Lauer #Fail…And the Anne Hathaway #PR win…

Jeff Esposito

This is a guest post from Elissa Freeman. . It was the crotch shot heard around the world. By now many of us have been exposed to Anne Hathaway’s private parts. Not a great moment for any starlet. And certainly one of the lowest points in Matt Lauer’s journalistic career. In an interview ostensibly about the opening of Les Miserables , the long-time Today Show host took the opportunity to open with the question: Matt Lauer: Anne Hathaway, good morning. Nice to see you. . Anne Hathaway: Morning, Matt. . Lauer: Seen a lot of you lately. You just know it’s going to go downhill from here.

Six Links Worthy Of Your Attention #130

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "You guys spend a lot of time talking about publishing. But oh, the plight of the crossword creator! Slaving in anonymity, her work sitting on a shelf for years, underpaid, unloved. In this behind-the-scenes post, Ben Tausig shows how the crossword industry is changing forever."

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Lookin’ Good! A Brief Intro to Inline CSS for Bloggers


This guest post is by Andrew Couch of As a website owner it can be really handy to know a bit of web coding. The HTML editor in most blogging platforms gives you enough power to do a lot of cool things without any risk of screwing up your site. Adding inline styles to elements is one of the easiest. What are inline CSS styles? CSS is the style language of the web. It describes to the browser how web pages should look to the last detail. These styles can be packed together in a style sheet and attached to a site as a whole. These pieces of CSS are inline styles.

Twitter Ads With Negative Keywords

Small Business Mavericks

Twitter has recently added another cool feature to its sponsored tweets advertising service – the use of negative keywords. If you’re wondering what a negative keyword is, it’s time to become intimately acquainted. These are words you don’t want to target but are usually associated with the word you do want to target. For instance, “Kevin” would be a negative keyword to “bacon,” unless you actually are talking about the actor. Doing research on tigers but not interested in the football team in Detroit? And, guess what?

Alicia Cowan Travels: Social media workshop in beautiful Paris

Absolute PA

This year, I’ve been teaching at Sup de Pub in London. The advertising and communications industry arm of INSEEC – one of the leading French graduate business schools. I’ve been teaching English speaking French post grads students two classes: Social Networking and Optimising Digital Marketing Performance (how to test and measure your online marketing). The importance of community.

Fetching Friday – Resources Mashup & Kitten Hugs


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Last Fetching Friday of 2012. As many of you know, I’m due to have my first baby anytime now – the official due date is tomorrow! Until then, I should still be active on Twitter, Facebook, etc. The Resources Mashup.

A World Gone Social

Learn how companies must adapt to survive.

Morale building, death and tailbone

Jeff Esposito

What’s happening folks? Hopefully your week was better than mine – spent most of the week recovering from a nasty cold that knocked me out for over a week. The three days in the office flew by as I was prepping for my trip early next week to Jamaica. Hopefully you all have a great weekend and I hope to catch up with you sometime next week. Until then, enjoy this week’s edition of Five for Friday. How not to Build Company Morale – morale at a company of any size is key. This piece takes a look at some things that don’t help in that department, but are commonplace. Five for Friday