agora pulse
JUNE 5, 2019
Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues.
yMarketingMatters
JUNE 5, 2019
I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Today
JUNE 5, 2019
LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools.
Socialmedia.biz
JUNE 5, 2019
Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. You need to educate yourself about marketing trends before you devise a strategy. Small businesses can seldom afford the services of a marketing professional.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
JUNE 5, 2019
Chatbots are becoming a much more significant consideration on Facebook Messenger, and these tips will help you maximize your chatbot efforts.
Unmetric
JUNE 5, 2019
What would happen if the leaders in social media management and social media competitive intelligence were to team up? Answer : Hootsuite’s 18 million customers have the option to access Unmetric’s competitive intelligence and benchmarking data from directly within the Hootsuite platform. Starting from today, when Hootsuite’s Impact, Enterprise, and Business Plan customers click on Analytics, the option to add Unmetric’s competitive intelligence will be offered.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
yMarketingMatters
JUNE 5, 2019
I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.
Social Media Today
JUNE 5, 2019
Trending video app TikTok is moving fast with its ad offerings, pitching advertisers on interest-based targeting to reach the right segments.
yMarketingMatters
JUNE 5, 2019
I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.
Social Media Today
JUNE 5, 2019
Instagram has officially announced the launch of Branded Content Ads, which will enable businesses to maximize influencer partnerships.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
JUNE 5, 2019
As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover Boating focuses on increasing participation in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while offering opportunities to experience the fun and togeth
Social Media Today
JUNE 5, 2019
Errors on your site's pages can impact your performance - take a look at this graphic for insights into the potential problems a 404 error can cause.
Later
JUNE 5, 2019
If you’re serious about growing on Instagram, you need to start thinking about making the move to an Instagram business profile, or even the new Instagram creator profile. For businesses, a personal account often falls short when it comes to building your brand online. But if you make the switch to an Instagram business profile or creator profile, you’ll have access to tons of cool features, tools, and more detailed analytics that can help you grow your brand.
Forbes Social Media
JUNE 5, 2019
Steven Crowder—accused of racism and homophobia—has his advertising account suspended. But will it really hurt his pocketbook?
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Later
JUNE 5, 2019
If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . Announced on Tuesday, the new feature allows businesses to promote organic posts from influencers as feed ads within the app. . According to Instagram’s press release , “b usinesses will now be able to scale [sponsored] posts beyond a creator’s audience, and will be able to target specific audiences and measure performance using
Forbes Social Media
JUNE 5, 2019
AI Safety folks worry about the dangers of "runaway AI" invoking images of the Terminator. For a long time, the real AI issues will be not about bad AI but what bad people do with AI. It turns out that if AIs are going to "rule" they will do it by affecting people, not ordering them around.
Sprout Social
JUNE 5, 2019
Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form.
Forbes Social Media
JUNE 5, 2019
By virtue of the newfound attention given to the venerable trivia show, Jeopardy's all-time champ Ken Jennings’ brand is stronger than ever. It’s not hard to imagine a slew of media properties featuring both the old champ and the vanquished challenger, reaching out to new generations.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JUNE 5, 2019
Facebook recently commissioned a new report into emerging gaming behaviors, and how marketers can use them in related promotions.
Forbes Social Media
JUNE 5, 2019
How to convince your boss that you should allocate resources to deploy an employee advocacy strategy in 2019.
Oktopost
JUNE 5, 2019
Should I use inbound marketing or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads?
Forbes Social Media
JUNE 5, 2019
Blatantly supremacist videos will be removed from YouTube.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Expert insights. Personalized for you.
167 
Let's personalize your content