Wed.Jun 05, 2019

How to Celebrate Social Media Day

agora pulse

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others.

The Ultimate Guide to Facebook Messenger Chatbot Analytics in 2019

Social Media Today

Chatbots are becoming a much more significant consideration on Facebook Messenger, and these tips will help you maximize your chatbot efforts

How to Build a Well-Rounded Marketing Strategy

Socialmedia.biz

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins.

LinkedIn Announces New Ad Research and Insights Series to Help Marketers

Social Media Today

LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

What would happen if the leaders in social media management and social media competitive intelligence were to team up? Answer : Hootsuite’s 18 million customers have the option to access Unmetric’s competitive intelligence and benchmarking data from directly within the Hootsuite platform.

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How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

Should I use inbound marketing or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI.

TikTok is Reportedly Testing New Ad Targeting Options to Lure Marketers

Social Media Today

Trending video app TikTok is moving fast with its ad offerings, pitching advertisers on interest-based targeting to reach the right segments

Report 171

Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA).

Facebook Publishes New Report on Emerging Gaming Behaviors and Opportunities [Infographic]

Social Media Today

Facebook recently commissioned a new report into emerging gaming behaviors, and how marketers can use them in related promotions

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Share Influencer Posts as Branded Content Ads on Instagram

Later

If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . Announced on Tuesday, the new feature allows businesses to promote organic posts from influencers as feed ads within the app. .

YouTube Announces New Partnership with AXS to Facilitate Concert Ticket Purchases from Videos

Social Media Today

YouTube has announced a new partnership with AXS, which will provide more options for users to purchase tickets to concerts direct from videos

How the Instagram Algorithm Works in 2019

yMarketingMatters

I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand.

Dissecting the 404 Error: Things That Could Happen if Your Website's Pages are Broken [nfographic]

Social Media Today

Errors on your site's pages can impact your performance - take a look at this graphic for insights into the potential problems a 404 error can cause

Sites 124

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Should You Switch to an Instagram Business Profile?

Later

If you’re serious about growing on Instagram, you need to start thinking about making the move to an Instagram business profile, or even the new Instagram creator profile. For businesses, a personal account often falls short when it comes to building your brand online. But if you make the switch to an Instagram business profile or creator profile, you’ll have access to tons of cool features, tools, and more detailed analytics that can help you grow your brand.

Why you need a social media customer service plan

Sprout Social

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers.

How to Convince Your Boss that You Need Employee Advocacy

Forbes Social Media

How to convince your boss that you should allocate resources to deploy an employee advocacy strategy in 2019

Don't Fear Robot Overlords; AIs Will Rule The World Through Humans

Forbes Social Media

AI Safety folks worry about the dangers of "runaway AI" invoking images of the Terminator. For a long time, the real AI issues will be not about bad AI but what bad people do with AI. It turns out that if AIs are going to "rule" they will do it by affecting people, not ordering them around

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

YouTube Won’t Ban Controversial Creator Steven Crowder—But Cuts Off His Funds

Forbes Social Media

Steven Crowder—accused of racism and homophobia—has his advertising account suspended. But will it really hurt his pocketbook

Jeopardy Champ Ken Jennings Is Still The Smartest Person In The World

Forbes Social Media

By virtue of the newfound attention given to the venerable trivia show, Jeopardy's all-time champ Ken Jennings’ brand is stronger than ever. It’s not hard to imagine a slew of media properties featuring both the old champ and the vanquished challenger, reaching out to new generations

Google Drops The Hammer On Supremacist YouTube Videos

Forbes Social Media

Blatantly supremacist videos will be removed from YouTube