The Holidays and the Seasonality of Facebook Ads CPM
Jon Loomer
DECEMBER 2, 2021
As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). This one metric — often ignored — can turn an ad with a high conversion rate into a poor performer. If you advertise all year long, know that it’s going to be much tougher this time of year. It doesn’t mean you can’t advertise profitably.
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