Tue.Aug 28, 2018

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

Infographic: The Growing Power of Instagram

Sherrilynne Starkie

What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel.

11 LinkedIn Experts Share their Best Tips for LinkedIn Marketing

Social Media Today

What are the best ways to maximize your efforts on LinkedIn? Here are some expert insights into platform performance

Five Go-To Apps for Creating Social Content on the Go

Ignite Social Media

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this all from a smartphone a breeze.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Ways to Use Pinterest to Boost Your Brand

Social Media Today

Pinterest doesn't get the same amount of social media marketing focus as other platforms, but it's definitely worthy of your consideration

Brands 171

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Google Ads New Tools for Responsive Search Ads

Social Media Today

Google has added some new tools to its machine learning-fueled 'Responsive Search Ads', providing new ways for businesses to maximize performance

Tools 170

The Top 25 Instagram Apps to Produce Killer Content in 2018

Sprout Social

Nothing stays the same on Instagram for long. Especially for marketers. The platform grew by a staggering 200 million users in 2017 alone.

Facebook Expands Test of A/B Testing Tool for Organic Page Posts

Social Media Today

Facebook's expanded its experiment with a new A/B test option for organic page posts

Getting the Most out of Personality Insights powered by IBM Watson

Audiense

Audiense Personality Insights powered by IBM Watson delivers rich insights into audiences and influencers. Personality Insights are a great way to understand your audience’s intrinsic characteristics to create a tone of voice your audience will respond to, useful when creating an ad or campaign.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Do Your Photos Say About Who You Are, and Who You Serve as an Organization?

Social Media Today

Think about the diversity of experience represented in the images you use to brand your organization. You may need to go beyond the images that you're used to seeing

5 Reasons to Use Oktopost as your B2B Social Media Management Platform

Oktopost

Social media can be an overwhelming place with so many posts to schedule, networks to monitor, and audiences to engage with. Unlike B2C companies, B2B companies invest in social media management platforms that help simplify the process of building, measuring, and executing a multi-channel B2B social media strategy. As competition for the best B2B social […]. Social Media Marketing Lead Generation Lead Nurturing Marketing Strategy Social Media Management Social Media Strategy

5 Video Best Practice Notes from Facebook

Social Media Today

Facebook has outlined a range of video best practices in a new guide, including notes on community-building and monetization

Video 131

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

What are your top performing Tweets? What time of day do your Instagram posts get the most engagement? Is your Facebook marketing strategy translating to traffic and leads? If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

YouTube Adds New Activity Dashboards to Help Users Track Time Spent in-App

Social Media Today

YouTube is adding a new dashboard which tracks time spent in app, and new tools to help people limit their usage

Think Before You Share Content

Proactive Report

Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.

Facebook Takes Action in Myanmar, Raising Questions About Platform Regulation

Social Media Today

Facebook has taken action to block access to Myanmar military officials - but has The Social Network taken too long to act

7 Ways to Start Building an Audience for Your New Blog

ProBlogger

The post 7 Ways to Start Building an Audience for Your New Blog appeared first on ProBlogger. It’s a problem every new blogger faces, and it can seem insurmountable. How do you build an audience when no-one knows who you are?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.