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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 101
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Best times to post on TikTok in 2023

Sprout Social

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments.

Tourism 105
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest. Of course, you can still also track, display, and share hashtag data in real time. This is perfect for events!

Hashtag 156
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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Data: Good data allows you to monitor your efforts, report on your success, and revise your strategy as needed. It's all about the data! Your buyer personas need to be based on real-world data, not gut instinct. Compile data on your existing customers and social audience. Consider details like: Age.

Template 145
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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Hello BC’s #ExploreBCLater.

Campaign 145
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. According to our data, over 85,500 unique authors Tweeted about their plans to spend part of their weekend outside. Within the context of those activities, we found certain themes and trends that kept popping up.

Travel 117
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Get the full report now!

Questions 142