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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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Best times to post on LinkedIn in 2023

Sprout Social

Learn how to identify your best times to post globally on LinkedIn a free trial of Sprout Social and test our ViralPostĀ® feature. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. What are the best times to post on LinkedIn? and 3 p.m.

LinkedIn 104
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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Channels: What social channels does your buyer persona use most? Data: Good data allows you to monitor your efforts, report on your success, and revise your strategy as needed. It's all about the data! Your buyer personas need to be based on real-world data, not gut instinct. Consider details like: Age.

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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Our 2021 Social Trends reportā€”based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platformsā€”uncovered strategies and tactics that are setting top organizations apart on social. Are you using social to recreate lost customer experiences?

Questions 142
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Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

So let’s deconstruct this a little bit to create some ease and markers on the social media roadway. If your brand already has high favorable sentiment, you are ahead of the game. Most importantly IMO, make note of their concerns, collect data, and be willing to present this to your peers/bosses internally.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Hello BCā€™s #ExploreBCLater.

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Social Media Measurement and the Stages of Change | Bare Feet Blog

Bare Feet Studios

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. I think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points.