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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

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7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. eBay is betting its entire future on mobile, and it’s winning.

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The Drug Of Content

Twist Image

Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. Consumers need to know when a new type of toilet paper is on the market. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. JennyBot was available on Slush’s website and mobile app. Source: Acquire White Paper. Marketing chatbot examples.

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Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? Increase ROI of every marketing dollar you spend? How to become a curation expert by sharing 3rd party content. Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

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