Sprout Social

APRIL 6, 2022

This format allows brands to create product playlists that customers can interact with to purchase directly from the live-streamed event. Meta says they expect brands to generate $500 billion in revenue from Live Shopping events by 2023. Rothy’s organizes their Facebook Shops storefront with collections.

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Ignite Social Media

JULY 15, 2019

Another way to get users active on your page and drive traffic is by sharing special offerings that are going on with your brand, like exclusive deals, promotions, or events. Build up interest by teasing your discounted offering, event, or freebie days before so that your audience is excited and knows to check back for more details!

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Keyhole.co

SEPTEMBER 13, 2023

Keep an eye on the Discover page to stay updated on current events and challenges. This will get you more UGC, intrigue the target audience, and get them to explore more of your content. You can create a singular hashtag that represents your brand and then curate some campaign-specific ones for better visibility.

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Pixlee

FEBRUARY 17, 2021

In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. In the context of UGC and influencer marketing, you can implement the same approach.

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Buffer Social

JULY 6, 2017

Not curating user-generated content. Curated content helped grow our Facebook fan base. We used to shy away from curated content because we thought it wouldn’t contribute to our bottom-line: traffic, signups, and revenue. Five out of our recent top 10 Facebook posts are curated from others. The strategy?

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Pixlee

DECEMBER 5, 2019

And it has some very real applications in UGC. It has the potential to augment live events, create engaging virtual stores, and generate interactive AR videos. Allowing users to play with an AR mascot and create a curated feed of their experiences. . The ways in which AR and UGC intersect are subtler than you might expect.

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Later

FEBRUARY 16, 2021

As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. Want to easily find and curate user-generated content for your feed? Upgrade to a Growth or Advanced plan to collect content by Tags or Mentions!

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Campaign Social Media Brands Apparel 91

Pixlee

DECEMBER 13, 2021

Incorporate Community Through User-Generated Content (UGC) . UGC is flexible, community-driven content that can be shared across your most impactful marketing channels (like social, emails, and on-site product pages). Employee-generated content, like UGC, works well across your marketing platforms like website pages and social media.

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Strategy UGC Brands Apparel 52

Pixlee

OCTOBER 4, 2021

Micro-influencers often have higher engagement rates because they have a carefully-curated audience of individuals with niche interests. Since word-of-mouth is the most powerful marketing channel, these people are ideal candidates to promote your brand on their personal accounts through user-generated content (UGC). .

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Pixlee

FEBRUARY 14, 2018

Visual commerce involves curating user-generated content in such ways that create personalized experiences based on consumer preferences. Machine learning and AI can help with image recognition, allowing brands to identify the best UGC to display at all times. In 2018, the bar for visual UGC had been raised. Content Discovery.

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Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.

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Later

FEBRUARY 16, 2021

In addition to sponsored posts, Instagram can also be an awesome platform for finding organic user-generated content (UGC) about your products or services. Sharing UGC is a great way to show your products in action, and can act as a valuable third-party recommendation for your brand. Looking to level-up your Facebook strategy?

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Small Business Social Media Strategy UGC 85

agora pulse

DECEMBER 13, 2018

Send alerts about cancelled events, time sensitive offers and emergency notices. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Takeaway: Invest in UGC.

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Social Media Strategies Summit

OCTOBER 3, 2019

TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. These differences make the platform especially popular with Generation Z.

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Brands Meme Hashtag Campaign 114

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. Sprout has seen that power in action during the pandemic through our COVID-19 Featured Listening Topic.

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How To Social Media Management Metrics Team 125

Sprout Social

FEBRUARY 3, 2022

Event attendance. Tasks involved in a successful campaign include: Asking for and curating customer reviews. SpotifyWrapped (UGC/hashtag campaign). A hybrid UGC and hashtag campaign, Spotify encourages users to share their most-listened-to artists and tracks every December. Sales and revenue figures. Engagement.

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Campaign Engagement Marketing Hashtag 138

Pixlee

JUNE 24, 2020

Micro-influencers want to represent brands they already trust, so gifting them is a great way to help them post UGC that is carefully curated and that you can use throughout marketing initiatives. This long time relationship can open up opportunities for licensing deals, product collaborations, or even event appearances.

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Keyhole.co

OCTOBER 30, 2023

Similarly, Burger King’s social media strategy involves content and narratives curated for each region. They are very in tune with regional holidays, festivals, sporting events, and all other happenings of significance, whether in Brazil, the UK, or Canada. And they never miss a chance to greet or share joy at a regional event.

Engagement 52

Engagement Social Media Strategy Meme 52

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Social Media Strategies Summit

MAY 19, 2022

Should your content marketing efforts focus on creating original content, or can you mix in curated content? If you only have so much original material to share with your audience, finding other content online, weeding out the good from the bad, and curating it for your audience is entirely acceptable. Image source. Google Alerts.

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Social Media Content UGC Curation 264

Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

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Instagram How To Curation Fashion 75

agora pulse

SEPTEMBER 26, 2019

Visitors can also queue curated themes to display on the ArtLens Wall, playing them like a jukebox that changes every 40 seconds.”. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). View this post on Instagram. MIXatCMA returns this Fri, 9/6 with MIX: Decoded!

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

Visitors can also queue curated themes to display on the ArtLens Wall, playing them like a jukebox that changes every 40 seconds.”. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). View this post on Instagram. MIXatCMA returns this Fri, 9/6 with MIX: Decoded!

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Social Media Management Social Media Curation Tumblr 66

Later

FEBRUARY 6, 2019

How to Plan Instagram Content Tip #1: Curate Your Instagram Feed 2-3 Weeks in Advance. Just remember: when you’re planning this far in advance, you want to give your schedule a little bit of wiggle room when it comes to unforeseen events that couldn’t be anticipated. Ready to win back some time? Once again, it’s all in the planning!

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Instagram Tips Content How To 62

Ignite Social Media

MAY 4, 2020

Brand Marketing Opportunities: Events – Sharing live event updates on LinkedIn, beyond a simple feed post, can be a challenge with the current available posting options. With the introduction of a story format on this channel, companies could share behind-the-scenes event updates to offer followers a glimpse into the action.

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Social Media Brands Content Real Estate 121

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Thanks to the repost to Instagram Stories feature, and tagging profiles in posts and stories, brands can now curate their feed with content created by their biggest fans. TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

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Instagram Trends UGC Meme 85

Sprout Social

OCTOBER 29, 2019

check your email, curate a new story in Bambu, fulfill new content requests, etc.) Create a content curation system for your team. At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. Build up content sourcing systems. The solution?

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Template Templates Team Project 47

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Pinterest is a great destination for curating valuable content—just ask the Four Seasons. Your UGC campaign doesn’t have to be a huge production. Remember to integrate.

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Travel Class Social Media Hotels 40

Sprout Social

JUNE 16, 2016

Curate Your Feed. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Another bonus of UGC is that it’s one less piece of content your social team has to budget its time and resources to create. Customize Your Toolbox.

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Instagram Tips UGC Hashtag 40

Buffer Social

OCTOBER 27, 2016

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Share user generated content from events. Live events, meetups and talks are great times to create and curate content.

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Instagram Content Hashtag Notification 40

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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UGC Campaign Marketing Hashtag 43

Convince & Convert

JANUARY 25, 2018

With that understanding comes the expectation that you will carefully curate your own photos, selecting only highlights intended for the enjoyment of your audience. They love seeing snapshots from your trip or your brand’s philanthropic event. Yes, this goes for brands, too. We all understand this. Still looking at you, Kimmy K.).

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Instagram UGC Consultant Curation 153

Hootsuite

APRIL 6, 2023

Amplify , our employee advocacy platform, allows content admins to push a steady stream of pre-approved, curated content that your employees can share to their own social accounts. You’re not limited by area code, event invitations, or any other space-driven barrier. We’ll go over more on user-generated content (UGC) below.

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Banking Social Media Tips HootSuite 105

Hootsuite

JUNE 7, 2022

For instance, you could promote an awareness day or event or partner with a charitable organization. To boost product sales, consider using these Instagram features: Instagram Collections – Curate collections that show new arrivals, trends, gifts, and promotions. User-generated content (UGC) campaign.

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agora pulse

MAY 15, 2020

Curate outside content that interests your followers for a more balanced mix and to avoid spamming. If your page keeps posting scheduled content when a major crisis or a national news event takes over newsfeeds, followers are likely to view your posts as out of touch. Reciprocate by sharing influencers’ UGC on your brand’s page.

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Social Media Hashtag UGC Authentication 132

Social Media Strategies Summit

NOVEMBER 18, 2022

Choose something that speaks to your biggest current campaign, such as an event you’re planning or your latest product launch. User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales. GoPro is a master at UGC. Content Curation. Pin a tweet. LinkedIn Marketing Strategy.

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