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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Twitter: Reputation Management in Social Networks (20). Or we can get a kiss.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Facebook continues to dominate the social space as a market leader. YouTube, Instagram and Snapchat take the top spots for those ages 13-17.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Audience Growth Rate measures the speed at which your brand’s following increases on social media. As access to the internet continues to increase around the world, brands’ social media followings will also increase. But the question you should be asking is not , “How many net new followers did we get last month?”

Metrics 112
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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

– a question we are asked every day. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). API Widget Economy: Social Media Business Podcast (12).

CPM 77
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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. This is the #1 stumbling block I hear from marketers over and over again.

CPM 276
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. LinkedIn’s pricing model is based on the CPC and CPM. Did you know 89% of B2B marketers rely on LinkedIn for lead generation? You can target people by job titles, company size, and interests.