Sprout Social

JANUARY 27, 2021

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. The Watch Time Report.

Analytics 142

Analytics YouTube Video Embedding 142

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads.

Campaign 154

Campaign CPM Facebook CPC 154

Jon Loomer

JULY 2, 2015

Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. To get the good stuff, you needed to click the “Reports” link on the left. But now, there is no “Reports” link. Because the entire Ads Manager is now the Custom Ad Reports! All Campaigns.

Facebook 114

Facebook CPA CPM Campaign 114

Sprout Social

APRIL 12, 2022

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Run a search for your most recent ads or use Sprout’s Facebook and Instagram Paid Performance Report in the Performance review section. Looking at metrics like CPC and CPM will tell you if your ads are performing well.

Facebook 123

Facebook How To Metrics Hashtag 123

Hootsuite

JUNE 11, 2020

Because 76% of people report that they automatically skip ads , some advertisers choose to run pre-roll or mid-roll ads that don’t have a skip button at all. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Source: Mint Mobile. However, theirs run long: this one is nearly 2 minutes. Bumper ads.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Jon Loomer

JANUARY 19, 2017

CPM (Cost per 1,000 impressions). Cost Per Mobile App Install. Understand that, by default, Facebook reports a conversion if either of the following two things happens: Someone who clicked your ad converts within 28 days. Facebook isn’t only reporting direct click-to-conversions. Cost per Purchase (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

Buffer Social

JANUARY 11, 2017

In this post we’ll share everything you need to know to get familiar with Facebook Ads Manager, including how to manage and analyze your Facebook ads, and create in-depth ad reports your team will love. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting.

Facebook 40

Facebook How To Advertising Overview 40

Little Web Giants

NOVEMBER 4, 2014

For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

JANUARY 10, 2017

Editor’s note: We chose to highlight AdEspresso’s data here as it was the most up-to-date study we found (data from Q3 2016), feel free to check out and compare the full reports by AdEspresso , SalesForce , and Nanigans. Facebook’s mobile News Feed. Instagram’s mobile News Feed. Facebook’s desktop right column.

Cost 40

Cost Advertising Price Facebook 40

Hootsuite

MAY 17, 2023

Facebook ads for real estate best practices Optimize for mobile Your ads should look great across all devices, but it’s especially important to ensure they’re mobile friendly. 76% of buyers use a mobile device — phone or tablet — to look for listings and agents, with Millennials doing so twice as much as older generations.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 111

CPC Video Cost CPM 111

Little Web Giants

NOVEMBER 4, 2014

For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User.

Social Media 28

Social Media Facebook Marketing CPM 28

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 85

CPC Video Cost CPM 85

Buffer Social

SEPTEMBER 9, 2019

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. CPM, but Instagram, Twitter, and LinkedIn benchmarks are closer to $6.00. . Facebook is near $9.00

CPM 75

CPM YouTube Survey Mobile 75

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? However, says the report , in this era of digital advertising and big data, in which consumers often have a choice about whether or not to view ads, advertisers are more pressed than ever to demonstrate both value and a true return on investment for their ad spending. I like TV.

CPM 40

CPM Brands Affiliate marketing ROI 40

Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.

Advertising 167

Advertising Facebook CPC CPM 167

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. CPC – Cost per click.

Social Media 112

Social Media Software CPM CPC 112

ProBlogger

AUGUST 7, 2014

Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. Source: Hootsuite Digital 2020 Report. Facebook Playables are mobile-only interactive previews of your game or apps. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device. When those tools don’t cut it, experiment with mobile photo editing apps , many of which are either free or very affordable.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Cost-per-mille (CPM). Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google Ads? Cost-per-engagement (CPE).

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok calls itself the “destination for short-form mobile videos.” Douyin, the Chinese version of TikTok, has 400 million daily active users , according to ByteDance’s annual report. What is TikTok?

Brands 145

Brands Meme Hashtag Remix 145