agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108

ROI CPC eBook URL 108

agora pulse

JULY 6, 2016

Are your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. With the Compass, you no longer have to lose your mind clicking through the Web interface of your Facebook Ads Manager or Power Editor just to get a super basic (not to mention drab) Excel download.

Tools 63

Tools Social Media CPC Facebook 63

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145

Report Social Media Yahoo Analysis 145

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 154

Campaign CPM Facebook CPC 154

Hootsuite

MAY 24, 2022

of Americans over 18, which makes them a valuable addition to your social media ad strategy. These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Download now. But what can you expect? Aspirational. Informative.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. billion ( Facebook ). Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. billion ( Facebook ). Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Sprout Social

OCTOBER 10, 2019

After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. Not unlike Facebook Ads, LinkedIn allows marketers to drill down and reach only specific users versus casting the widest net possible. 7-Step Social Media Advertising Strategy to Better Performing Ads. Related Articles.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily. Don’t worry.

Adwords 133

Adwords Metrics CPC Campaign 133

Hootsuite

MARCH 20, 2023

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content.

Cost 74

Cost CPC Facebook Campaign 74

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Pinterest users are unique from other social media platforms. You’re charged just like a regular cost-per-click (CPC) ad. Promoted App Pins. Cinematic Pins.

Advertising 84

Advertising Embedding CPC Types 84

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Kikolani

MARCH 11, 2013

Social Media Monitoring. Social Media Campaign Management. Keyword Research – Use this to see estimated global searches, exact searches in the US, CPC, and estimated value based on the CPC and number of searches in the US. Be sure to follow Kristi on Twitter , Facebook , and Google+.

SEO 167

SEO Tools Analysis CPC 167

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?

Social Media 145

Social Media HootSuite Metrics CPC 145

Keyhole.co

MARCH 1, 2023

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. With that in mind, let’s explore how proper data use can help you boost sales through social media. One of which is by utilizing data to craft a better media strategy for your brand.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52

Metrics Social Media Tools Sentiment 52

Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Keep it concise. Gather data.

Template 145

Template Templates Strategy Social Media 145

Kikolani

AUGUST 6, 2012

To implement this method, you’ll be using “ Facebook Advertising.” I’m one of those who (like many of you) has a really hard head, and think I can do things without instruction some times, and that’s just what I did, when I lost a ton of cash in Facebook PPC. The Social Media content markup is awesome.

Syndication 122

Syndication Aggregator CPM CPC 122

Buffer Social

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. The Buffer blog, for example, gets about 1.3

Social Media 94

Social Media Content CPC Advertising 94

Hootsuite

MARCH 16, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? Save time managing your social media presence with Hootsuite. Once finished, hit Next.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Keyhole.co

JANUARY 4, 2023

And among all these platforms, Facebook is the most impactful, with its 2.8 According to reports , Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives 80% of all US social referrals. Why should you do Facebook competitor analysis?

Analysis 52

Analysis Tools Facebook Sentiment 52

Hootsuite

JANUARY 12, 2021

There’s no doubt that social media is one of the most important platforms for communication today. More than half the people on this planet use social media. More people communicate through social than any other online channel. And social media inspires more purchases than any other channel.

Marketing 133

Marketing CPC Consultant Trends 133

Hootsuite

JANUARY 27, 2020

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

agora pulse

OCTOBER 1, 2019

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. CPC costs will go up.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. CPC costs will go up.

Social Media 135

Social Media Small Business How To Campaign 135

Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. Instagram advertising is managed right inside of Facebook’s Ads Manager , giving advertisers access to a plethora of targeting options, as well as making it possible to create ads for both platforms at the same time.

Advertising 141

Advertising Campaign Instagram CPC 141

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

Pixlee

NOVEMBER 22, 2021

Did you know TikTok is one of the most downloaded video apps? In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. Application installations: attracts more users in your target audience to download your app.

Campaign 52

Campaign UGC How To CPC 52

agora pulse

OCTOBER 30, 2020

While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. If you’re using your Facebook or Instagram plan to build out your Pinterest strategy, you’re losing out on opportunities to reach your audience. However, that method won’t work with all social media.

Marketing 119

Marketing Hashtag SEO CPC 119

Hootsuite

JANUARY 10, 2022

Plus, Pinterest has one of the lowest CPCs in social media advertising. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. cheaper cost per conversion, compared to other social media platforms. But, Facebook currently has over 2.8

HootSuite 145

HootSuite Campaign URL Types 145

Convince & Convert

APRIL 19, 2012

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%).

CPM 118

CPM Advertising CPC Compete 118

Sprout Social

AUGUST 7, 2018

With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Pinterest even has “ Actalike Audience Targeting ,” which imitates Facebook’s “Lookalike” feature. Adding hashtags: Like Twitter, Facebook and Tumblr, Pinterest also uses hashtags.

Brands 110

Brands How To Campaign CPC 110

Mindjumpers

JULY 30, 2012

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. As Face­book contin­ues to make improvements and as mar­keters make use of the platform for social marketing, consumer engage­ment on Face­book has increased significantly.

Report 246

Report Engagement Facebook ROI 246

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. We’ve been using Facebook advertising for around 18 months on Digital Photography School.

Advertising 53

Advertising Facebook Campaign Newsletter 53