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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. View standard metrics.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Facebook is absolutely flooded with DM scams, review spam, and other scams right now. They uncover issues with low quality when when costs and volume are good. They know how to find that information and make sense of it.

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How to Make $30,000 a year Blogging

ProBlogger

Lets look at a few: CPC Ads – lets say we’re running mainly AdSense on our blog and that the average click is paying 5 cents. That equates to 1643 clicks on AdSense ads (note: AdSense also runs CPM ads so it’s not quite as simple as saying you need 1643 clicks… but to keep this simple lets just go with that).

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Before diving into social media metrics, let’s review where each one lives in the social funnel. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Cost Per Thousand Impressions (CPM). STEP 2 : Check it often.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Is my CPC going up/down? See all the items I’m reviewing in-depth? I compare yesterday versus today using the date picker. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CTR going up/down? Do any of the ad sets show signs of fatigue? Cost Per Result. Website Purchases.

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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. Use consumer reviews and positive feedback to attract new customers. As the Holiday Sales season comes to a close, the effort is intensified in order to capitalize on the last minute shoppers (substantial).

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