Facebook Ads Bidding Changes: Optimization, Charging and oCPM
Jon Loomer
NOVEMBER 23, 2015
Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. In other words, Facebook will show your ad to the maximum number of people, regardless of whether they are the right people (still within your target audience, of course).
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