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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. In other words, Facebook will show your ad to the maximum number of people, regardless of whether they are the right people (still within your target audience, of course).

CPC 114
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Number of people using mobile phones around the world: 5.20 A clear ‘age gap’ defines digital use in the workplace.

Report 145
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook also announced several enhancements that are coming that could be huge for marketers. In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Advertisers can create Facebook lead ads either through Power Editor or their Facebook Marketing Partner.

Video 120
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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

The beauty of Instagram ads is that they are a great way to get leads and generate traffic to your website, your landing page, or your mobile app from Instagram. For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. It’s a limitation of the Instagram API).

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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Of course, success can be found in many different ways so this is merely a guide. Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC).

CPC 125
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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

The key metric to determine a winner, of course, would be the Quality Visitor event. The CPC was lowest when optimizing for Link Clicks, twice as much when optimizing for Landing Page Views, and about 5X higher when optimizing for a Quality Visitor. Instead, 98% came from News Feed (most from mobile).

CPM 189
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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

These Facebook ads are the “bread n’ butter” of real estate social marketing. Of course, don’t brag too much and risk turning people away. Offer a free home valuation First-time and experienced sellers both know the market is always changing. Then, consider mobile behavior. Go with a single image or carousel ad.