Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. In a marketing campaign that’s nothing short of sheer genius, IE didn’t sweep their naysayers under the rug. The following is a guest post.

Engagement 167

Engagement Video Brands comScore 167

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

JULY 23, 2012

The potential problem with media at the player level is the possibility of team secrets being revealed to the opposing teams. Wide receivers, who are usually the most self-centered players on the football team, tend to make the most entertaining users of social media. He blogs regularly at the Nao blog.

Sports 133

Sports Social Media comScore Tweetdeck 133

Convince & Convert

FEBRUARY 19, 2016

Most marketers aren’t on Snapchat because they assume it’s just for teens. According to Comscore , over the last year in the U.S., Get more content like this, plus the very BEST marketing education, totally free. Snapchat’s Audience Is Expanding. Get our Definitive email newsletter.

comScore 60

comScore API Journal Advertising 60

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Atom Thought

APRIL 22, 2010

Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Question again: Who is the winner in this market? If that was the case the market share gap (in terms of traffic). Comscore 2009).

Repository 145

Repository comScore Price LinkedIn 145

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore. And someone coming into the content marketing. Lee, how are you?

Social Media 134

Social Media SEO Retail Conference 134

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. This is a guest contribution from digital media project manager Sandeep Sharma.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Sprout Social

NOVEMBER 14, 2016

With more than 500 million monthly active users and 95 million photos and videos added each day, Instagram turned into the network of choice for several marketers. In fact, many businesses found immense success by using Instagram as a marketing tool. As a marketer, your goal should be to exist where your audience is located.

Instagram 40

Instagram Brands How To Fashion 40

SocialFish

FEBRUARY 1, 2011

The Social Media Marketer’s SEO Checklist – SEOmoz. While Mobile Email Usage on the Rise – comScore. 10 Digital Marketing Industry Pet Peeves – Going Social Now. 8 things every marketing technologist should know – Scott Brinker. 3 Key Roles to Make Your Social Team Scalable – Jay Baer.

comScore 172

comScore Journal Analysis Proposal 172

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

What can marketers learn from this? Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. To help understand the outcome, we ask: how did each team use their data, and did it have anything to do with the result?

Groups 125

Groups Groups Data Analysis 125