Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. By doing this, businesses can better understand what people think about them and their products and use that information to improve their business. Manage your online reputation with Keyhole Why is brand monitoring important for you?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Hootsuite

JUNE 6, 2024

These mentions can be about a company, individual, product, or brand. It can also improve customer engagement and brand reputation. You can bet that if you have customers, they have opinions about your products and services—and it’s up to you to be aware of what they’re saying. Brand sentiment.

HootSuite 98

HootSuite Sentiment How To Hashtag 98

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 97

Strategy Sentiment Patterns Marketing 97

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Create Professional LinkedIn profiles with optimized links to the company website.

Reputation 249

Reputation Directory Press Release Real Estate 249

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social monitoring is the act of collecting the data centered around your brand, company, and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. How is artificial intelligence used in marketing? Here is a closer look.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Oktopost

MARCH 20, 2022

The benefits of social listening span departments from Marketing to Product to Customer Support. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Research engine for agile product teams. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 107

Analytics Sentiment Analysis Patterns 107

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Analyzing this gives you a competitive edge.

Analysis 97

Analysis Sentiment Marketing How To 97

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche.

Social Media 77

Social Media Sentiment Metrics Data 77

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Network Marketing

FEBRUARY 28, 2024

While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. From negative reviews and customer complaints to PR scandals and product recalls, businesses must be prepared to navigate these turbulent waters effectively.

Social Media 56

Social Media Reputation Sentiment Issues 56

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 73

Social Media Banking Brands Sentiment 73

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Customers might be demanding more eco-friendly products.

Sentiment 90

Sentiment Metrics Analysis Trends 90

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 107

Skills Template Templates Travel 107

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Sprout Social

MAY 31, 2023

Many people claim that AI can increase your team’s productivity, but is there any evidence to support this? With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. These insights allow them to take proactive measures toward managing their reputation online.

Sentiment 115

Sentiment Press Release Analysis Team 115

Keyhole.co

DECEMBER 15, 2023

From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 21, 2021

Modern marketing is about so much more than pushing products. Consider how younger consumers are increasingly interested in companies that market around activism and social justice. However, doing so could also damage your brand’s reputation. Heck, look no further than how hard some companies had to pivot during COVID-19.

Sentiment 128

Sentiment How To Marketing Analysis 128

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Reputation management Brand monitoring on media looks after your online reputation, so you respond to negative feedback or complaints in a breeze. Explore your share of voice on Keyhole 4.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 104

Examples Brands Sentiment Reputation 104

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

MAY 21, 2020

Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JUNE 27, 2023

These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 122

Review Brands How To Analysis 122

Hootsuite

SEPTEMBER 21, 2023

For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. Just because someone has seen your post doesn’t mean they care for your brand or products.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 24, 2023

Social proofs exhibit positive experiences about a particular service or product, making a brand more trustworthy. By customizing your offerings to fit the changing demands of your clients, you may use this information to improve your products. Social mentions can also be used to build and reinforce a positive reputation.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. UGC acts as authentic social proof that your product is worthy of buying.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps drive product innovation for an evergreen growth strategy that keeps evolving. For example, Simpli.fi

Analytics 83

Analytics Conversation Brands Sentiment 83

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening. Brand 24. . Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116