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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

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B2B Blogging Trends for 2011

Webbiquity SMM

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche. Share it on StumbleUpon. Share this on Facebook.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share it on StumbleUpon. A recent Cone Inc.’s Tweet This! Share this on Facebook.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share it on StumbleUpon. Share this on Bebo. Share this on Reddit. Tweet This!

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Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Some companies have put a monetary value on their fans and followers: McDonald’s fans spend $159.79 Across the board companies that have ‘done the math’ know that fans are spending more with them than non- fans do.

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Is Social Media BS?

Webbiquity SMM

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Content powers social media success.