Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. That stuff is important to the business, no doubt. More about this blog here. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Supports multi-channel engagement within a single interaction On average, 51% of companies use at least eight channels to interact with customers, including emails, social media, websites, phones, live chat, and in-store. Take Starbucks, for example.

Loyalty 121

Loyalty Retail Data Strategy 121

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

MARCH 15, 2022

In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Because of this, companies of all sizes need brand reputation management strategies designed to address issues big and small. Social media is the world’s largest focus group.

Reputation 122

Reputation Brands How To Review 122

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# When you find a pattern, create content to address it. Try to return something to your own company. 5 excellent points that a company can (should!)

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Themes : If the culture moment sparks several conversations, use themes to categorize and identify patterns in messages. The company also offered to cover fines for any other tennis player that would like to opt out of media appearance to prioritize mental health.

Brands 114

Brands Meme How To Advertising 114

Bill Hartzer

APRIL 27, 2010

There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. We have a biological instinct to mark ourselves.

Brands 157

Brands Loyalty Badge Apple 157

Later

JULY 4, 2019

For example, if you are a Vancouver based yoga company opening a new studio in Gastown, you can invite your Gastown-based followers to join the chat. It makes it feel more like a group conversation, and less like a chatbot. #2: 2: Host a Focus Group With the Instagram Stories Chat Sticker for Customer Feedback and Insights .

Instagram 78

Instagram Brands Hosting Groups 78

ProBlogger

MARCH 22, 2013

Despite all of Facebooks changes, it has always worked and will always work in a predictable pattern. Information Collection Questions – My Facebook page is my focus group. The question (paraphrased) was, “My Company offers different services that appeal to different types of people.

System 55

System Facebook How To Meme 55

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145