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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

User-generated content is possibly one of the greatest hallmarks of social media platforms. The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways.

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Choose a Platform. There are many options for what platform you can run your sweepstakes on from micro-sites to social networks. Why Host a Social Media Sweepstakes? .

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. This means sharing better content, engaging more with audiences and staying up to date on all of the latest platform changes. 1 Madewell.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Get your FREE Outer Banks Travel Guide today. ? Vertical Format, Always.

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How to Promote Non-Visual Brands on Instagram

Pixlee

Travel, fashion, cosmetics, fitness: what do these industries have in common? Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Use Contests to Engage your Customers & Community. UGC can help your brand appear more personable, human, and relatable.