Communities Lurker Marketing Strategy 
SocialFish
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1
Convince & Convert
MAY 8, 2012
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is.
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Akamai Marketing
APRIL 4, 2011
Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.
Pam Moore
FEBRUARY 24, 2018
There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?
Direct Marketing Observations
MAY 3, 2010
So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.
Waxing UnLyrical
AUGUST 7, 2015
And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. This is very important to strategy and, therefore, to your metrics. The point of business communications is just that: to be in business. Image: Thinkstock.
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