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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Give us a shout and let's get to work!

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Give us a shout and let's get to work!

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Calendar Template. Or do you need help better understanding your audience such as doing a customer focus group? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Using the Competitive Analysis Topic Template, the brand created queries that would capture any messages that included the word “service” and mentioned or were directed to the specific competitors they identified. The company viewed social media as a massive, unorganized focus group. LCMCHealth ? EatLiquidGold ?

Questions 122
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How to define and share your core brand values effectively

Sprout Social

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback.

Brands 127
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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. Cook County's CDC #COVID Community Level: Medium.