Remove Communities Remove Film Remove Influencer Remove Sentiment
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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. How social influences fashion trends. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. From there, you can dig into insights by sentiment, demographics, date and more.

Retail 127
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Case in point, Warner Bros.

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What is User-Generated Content? And Why is it Important?

Hootsuite

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Increase conversions and influence purchasing decisions.

UGC 145
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How brands can build inclusive campaigns year-round

Sprout Social

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 113
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How to create a social media viral video

Sprout Social

Video format: Will this video be filmed vertically? It’s called “social” media for a reason—get your name out there by engaging with the communities you want to reach. Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments.

Video 129
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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Did you know you can measure the influence of a blogger or Twitter? How do you measure ‘sentiment’ online when people are talking about your policies or district? She was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media.”

Course 66
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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

Class 85