Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Convince & Convert
JANUARY 26, 2012
see the killer mobile app ) In addition to a briefing by the host committee, we were exhorted to help make Super Bowl 46 in Indianapolis the “most connected” Super Bowl ever. Where’s the community spirit in that? By tying reward to the behavior so intrinsically, you are supporting the very construct you rail against.
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