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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. 16 Tips for Using Hashtags.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Use Event Hashtags on Instagram & Twitter. And when it comes to Twitter and Instagram, hashtags are key. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events.

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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. for engaging in the campaign hashtag.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans. For example, Twitter streams about important climate change events, like the 2009 Fifteenth Session of the Conference of the Parties, were easily identifiable through hashtags and became “long-running epistemic communities” around climate change.

6 steps to create an org-wide social listening strategy

Sprout Social

As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Improve sentiment around customer service. Did the same sentiment come up often? Social listening is on the rise.

10 Government Agencies Doing an Amazing Job on Social Media

Social Media Strategies Summit

Using the hashtag #KnowYourMil, the agency showcases some of the more exciting, unusual, and unexpected projects it’s involved in across the world, such as supporting scientific research in the Antarctic: 4. Check out our social media strategy conference!

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

Review 200

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

I loved the fact that the organizers used a wiki to transparently track everything leading up to the conference, including attendees, sponsors, and even finances. Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). I’ll also echo Mike’s sentiments that the camaraderie and the sheer energy of the conference enthralled me.

Earned Media Tip #7: Use Offline Events for Content

Proactive Report

My tweeting and networking at the conference led to this earned media article in CommPro.biz. Get the Twitter Hashtag so you can tap into the people watching the stream of content for that event. In order to get a better understanding of the business climate in Michigan, gauge the sentiment of the state, and show the positive impact of social media on businesses, the M3 Props team set out for a 2-week tour across the 83 counties of Michigan.

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. I just want to point out that if you search the #digitaldeath hashtag on Twitter you get as much, if not more, derogatory feedback as you do good. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits.

Class 198

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

Jay : Nothing starts off a major conference better in the morning than a presentation on research. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle. Putting the hashtag on the car was I think a great way to actually do that.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

They’ve been encroaching a little bit on their developer community’s turf. Twelve 27-inch iMac Touchdown Stations, six producer stations, a conference room, a reception area, a game planning station that overlooks Meridian Street, and about 300 square feet of whiteboard space. Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well?

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. Conclusion Remember that social media communities are real relationships, real conversations, and as such, they should be treated like they are real. It’s about the collective, the community, and the common good.

The Social Media Analytics Compass: What and How to Measure

Razor Social

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem.