Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: MORE

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. How to use this social media marketing plan. MORE

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. Dom Garrett – marketer at BTC Revolutions (one of Inc.’s If you are a marketer, you are a storyteller.” MORE

How to Find, Schedule and Share UGC with Later. However, Instagram’s filters can be limiting, especially if you’re working on building an Instagram aesthetic, so we recommend editing your photos and videos beforehand ! Glossier always takes a super creative route with their UGC. MORE

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . MORE

As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. Okay, so, you’ve compiled a library of UGC. MORE

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. MORE

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. How to Build a Brand on Twitter in 11 Easy Steps. Your Social Media Content Marketing Checklist. Community management. Community management is the art of building up online (and offline) relationships among people holding an interest (or a few) in common. 13 YouTube Community-Building Hacks You Never Knew About. Content marketing. MORE

In the realm of marketing, learning is the name of the game no matter what your goal is. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. MORE

Read on for a behind-the-scenes look at how Jot built excitement for its launch on Instagram and how to create a community from day one. As a marketer, brand and product launches are some of my favorite initiatives to plan, strategize and execute. MORE

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. MORE

You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! . Ready to learn more about Instagram influencer marketing and how it’s shaping up in 2020? MORE

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick! MORE

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. MORE

Digital-first marketing has been vital to brand growth for decades. One of the best ways to demonstrate your brand’s value and grow without looking tactless is with user-generated content (UGC). . Use UGC to Quickly Create Optimal Customer Experiences. Brand Marketing MORE

Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. We have a complete guide to influencer marketing that can help you get started. MORE

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. MORE