Hootsuite

NOVEMBER 30, 2023

That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier.

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Tools Content HootSuite Marketing 105

Social Media Strategies Summit

DECEMBER 1, 2022

There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Image source.

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Content How To Film UGC 150

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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Curation Social Media Management Tools Social Media 89

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Eventful Social Media Badge Hashtag 145

Hootsuite

APRIL 15, 2020

In this post, we’ll offer our best tips and tools for social media collaboration. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media collaboration: a step-by-step process. Overall content rating? Step 1: Define roles and assignments.

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Collaboration Team Social Media Tools 135

Keyhole.co

FEBRUARY 27, 2024

Analysis of Spotify’s social media accounts With 55% of its users in the 18 to 34 age demographic, it’s no surprise Spotify actively posts on multiple social media platforms. This regularity has earned them an engaged following across platforms. For example, their recent collaboration reel with Shakira got them 8.6

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Social Media Strategy Content Collaboration 59

Sprout Social

OCTOBER 11, 2022

This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. sproutsocial.

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Strategy Content Curation Press Release 128

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

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Content Collaboration Project Template 80

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

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Eventful LinkedIn B2B Microsoft 130

Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

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Video Trends Marketing Mobile 229

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

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System LinkedIn Content Industry 115

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. 575,000 tweets published.

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B2B Social Media Marketing Influencer 225

Social Media Strategies Summit

MAY 27, 2022

Content curation. Collaboration. Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Buffer allows users to plan and publish content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from a single, easy-to-use dashboard. Graphic design.

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Team Tools Social Media HootSuite 219

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

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Platform Tips Buy Instagram 102

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. What is a virtual event?

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Hosting Eventful Tips How To 145

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 227

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 157

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. The basics 1. Know thyself. Do your research. Convey emotion.

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Tips Content Press Release Marketing 98

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

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Influencer Instagram Brands Fashion 98

Pixlee

JUNE 24, 2020

Find the Right Influencer & Platform. Brands want to also make sure that they are selecting influencers whose content will be dynamic and able to be used throughout multiple marketing initiatives. And lastly, marketers want to make sure that they are utilizing the right platform for the right target audience.

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Collaboration Influencer Campaign UGC 98

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

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Examples Influencer Campaign Marketing 121

Hootsuite

APRIL 7, 2022

New social media platforms emerge to serve specific audiences or to offer something different. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. Source: Statista.

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Platform Social Media Reddit Hosting 142

Social Media Strategies Summit

AUGUST 11, 2022

Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. The Groups feature allows Beauty Insider members to hone in on the content that interests them most. Why We Love It. That’s a smart move on Sephora’s part. Rust-Oleum.

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Examples Communities Brands Forums 227

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

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Influencer Brands Collaboration Authentication 97

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463.

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B2B Platform Price Software 98

The Realtime Report

FEBRUARY 15, 2024

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. Understanding Edutainment The fusion of educational content with entertainment – known as ‘edutainment’ – is emerging as a strategy for enhancing audience engagement and retention.

SEO 103

SEO Trends Education Embedding 103

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Sprout Social

NOVEMBER 11, 2021

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Integrations vary per vendor and so does the quality.

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Social Media Management Social Media Platform Review 116

Sprout Social

MAY 9, 2024

Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about. They don’t want to simply collaborate with any brand. Influencer marketing has transformed how we shop.

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Industry Influencer Trends Marketing 87

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

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Platform Tumblr Badge YouTube 113

Keyhole.co

NOVEMBER 27, 2023

million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Samsung’s content strategy charms its loyal consumers while also drawing in potential new audiences. LinkedIn: 4.2 million TikTok: 2.5

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Curation Social Media Strategy Content 52

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 109

Eventful Social Media Conference Hashtag 109

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Crowdsource topics, themes, and content.

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Eventful Engagement Brands Crowdsourcing 61

Social Media Strategies Summit

DECEMBER 29, 2022

What content should you create. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. We released them first on social media on Twitter, and then later in the day, we did other platforms and traditional channels.”.

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Strategy Press Release How To Collaboration 130

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies.

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Social Media UGC Project Collaboration 130

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move.

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Brands Marketing Real Estate Collaboration 153