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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) RWW Daily by Email.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Humans can relate to emotional content, and laughable content is always golden. If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something. It goes without saying that funny videos are highly shareable and can yield that desired result.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

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How to Write a Social Media Policy for Your Company

Hootsuite

But at minimum your policy might touch on the following: Copyright isn’t a no-brainer, so it’s best to explain how to comply with copyright law on social media, especially when using third-party content. Will it live on your company intranet, or shared drives? and “microblogs.”). Privacy is key. it during onboarding.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Reply Ruben Quinones March 5, 2010 at 1:06 am Yes, I actually met him on a spontaneous tweetup, and two years later he’s appearing my class!

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.