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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Cause Marketing Continues to be a Top Social Media Trend. The platform also identified 6 types of travelers you can find on the site and how brands can best determine ad spending and targeting these different audiences. Millennials respond particularly well to nostalgia marketing.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. As both sites continued to grow and shift their scope, all of that quickly changed. For all intents and purposes, they still are. The Trouble with Twitter.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Billy Ray Cyrus – tapped into a whole group of country music fans.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” The option to Hipsterize yourself is still available on the site. I couldn’t resist trying it out.

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How Organic Valley Plans to Save the Bros

Convince & Convert

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. The site offers product information on the company’s new Organic Fuel, a “Buy One Bro One” coupon (for you and your fave bro, obviously).

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Consumer Trust Is Not What You Think It Is These Days

Twist Image

Not the data of what your customer's do on your site. cause marketing. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing agency. marketing blog. permission marketing. cause marketing. digital marketing.

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