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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve always made sure to engage and respond to people who leave comments. Engage thoughtfully This cannot be overstated. The top LinkedIn users regularly share, post, and engage with content that aligns with their professional interests. Here are some of the best tips for engaging with people on LinkedIn: Be authentic.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.

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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Cause Marketing Continues to be a Top Social Media Trend. Pinterest did mention that shopping and search engagement remain steady and that users are discovering and buying through the app. . Sprout Social notes, “People today feel more divided than united – and it’s all too easy to see why.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

While there’s little doubt that small businesses should have some sort of Twitter presence due to the ease of access, simplicity, and potential quick engagement with customers (both potential and existing), there’s no denying that ROI has always been a question mark for small business owners.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Also, the new tools will not impact tracking of “on-Facebook” activity, so interest and demographic targets will be unaffected—as will audiences built on video viewer retargeting and engagement retargeting. Within the greater ecosystem, Facebook and its advertisers may even benefit from these updates in two major ways.

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