Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in. How can I help you?

CSR 138

CSR Social Media Strategy Consultant 138

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). Targeted webinars. Case studies. Loyalty programs. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference. TOFU (Top of Funnel).

Content 169

Content B2B How To Types 169

Convince & Convert

MARCH 23, 2016

From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By the time I reach the end of the list, I usually have three or four key activities that are driving the mentions—things like: whitepaper, blog, webinar, event, study, survey, PR, partnership, announcement, fundraising, launch, etc.

Twitter 60

Twitter How To Case Study Patterns 60

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Case Study Strategy Study 117

agora pulse

APRIL 28, 2020

Going to conferences is great, and networking with your peers at the conference is a great learning experience. If you can’t make it to conferences, buy the virtual pass, which a lot of conferences have, and this can be very cost-effective. What is the best aspect of being a social media manager? About Jenn Herman.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Sounds like a great case study. Sounds like a great case study. They aren’t trying to sell you services – at least not at that point – they are being helpful.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. link] jaybaer Great comment Kathy, thank you. How can I help you?

Social Media 121

Social Media Consultant Social CRM eBook 121

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. After their annual user conference, Influitive , a leading advocate marketing platform, personally reached out to every attendee to gather in-depth feedback and learn how they can provide even more value. Check out their case studies, testimonials, and references.

Eventful 91

Eventful Survey Loyalty Authentication 91

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. link] Shawn McPike Great article Jay.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Writtent Blog

AUGUST 27, 2013

We’re talking about eBooks, whitepapers, case studies, templates, and other awesome freebies your prospects can exchange for their email address. Video conferences which address common questions and hot topics in your industry can be a powerful way to engage visual learners. Excel Templates. Customer Testimonials.

Strategy 90

Strategy Content Screencast Case Study 90

Webbiquity SMM

JUNE 6, 2011

Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. He co-founded two Silicon Valley search engine marketing agencies and is a frequent speaker at search marketing conferences. Mark personally drives his many conferences on communications and social media.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. I might use your case study in my new book (co-written with Amber Naslund). link] jaybaer Yep.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. These winning strategies key on usefulness and value-creation.

Social Media 120

Social Media Strategy Mobile Consultant 120