Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

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Strategy Brands UGC Marketing 115

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. They also created a “digital brag board” in store to showcase some of the create UGC. and it’s called “priceless surprises.”

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Eventful UGC Marketing B2B 100

agora pulse

JANUARY 6, 2021

Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results. Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day.

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Social Media Management Social Media Curation UGC 172

Keyhole.co

MARCH 24, 2024

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. What makes Airbnb’s social media strategy successful?

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Communities Social Media Strategy UGC 59

agora pulse

DECEMBER 6, 2018

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. Create Story Highlights Featuring UGC.

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UGC Social Media Content Notification 122

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

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Strategy Brands Content UGC 116

Ignite Social Media

JANUARY 8, 2024

What does UGC mean? It’s another metric of efficiency for brand ad campaigns. What does Organic mean in social media? In essence, organic content is content that does not receive paid promotion. Getting 1,000,000 views organically is difficult. It’s what you strive to beat with each new campaign.

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Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually.

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Keyhole.co

DECEMBER 26, 2023

Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. These UGCs have a sense of drama and hook your attention.

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Social Media Strategy Sports Meme 52

Hootsuite

JUNE 6, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. Uncover the topics, memes, or events being talked about within your niche. These insights can be especially valuable when launching major campaigns. Social ROI.

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HootSuite Sentiment How To Hashtag 98

Pixlee

SEPTEMBER 17, 2020

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. . Looking to boost your current stream of UGC and build deeper community engagement?

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UGC Comparison Influencer Price 93

Pixlee

JANUARY 20, 2022

Small entrepreneurial brands that aren’t related to the gaming market have also taken advantage of the audience these events get. An engaged fanbase isn’t easy to come by in a world where likes and followers are difficult to amass organically. These esports stars have an organic following that they have built from the ground up.

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Influencer Brands Marketing How To 82

agora pulse

NOVEMBER 23, 2020

If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. Whenever I create a new calendar for Facebook posts, I first do a little research to see whether there are any relevant holidays or events going on that could tie into any promotions.

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Facebook How To UGC Social Media Management 166

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

JANUARY 12, 2022

Brand campaigns have always been about the long term, but building community is even more about patience and time. Your employees should have the tools and training to spread the word about your brand through social media and events. Make Use of User-Generated Content (UGC). How to Build Community Around Your Brand.

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Communities UGC Marketing Newsletter 52

Pixlee

FEBRUARY 8, 2021

That doesn’t mean you shouldn’t talk about pressing issues or current events at all. 2: Build a Strong, Inclusive Community With UGC. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community.

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Social Media UGC Marketing Communities 97

Pixlee

JUNE 17, 2020

One of the best ways to demonstrate your brand’s value and grow without looking tactless is with user-generated content (UGC). . Use UGC to Quickly Create Optimal Customer Experiences. Agile business practices have become a hallmark of modern marketing organizations. Specifically, agility in content.

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Pixlee

APRIL 13, 2021

With so many individuals, families, organizations and businesses struggling to cope with these uncertain times, a brand that provides some sort of helping hand will be more valuable in the eyes of its customers. . Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses.

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Brands UGC Apparel Discount 95

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. In its Equality campaign it focuses on social change and inspires people to act. Send alerts about cancelled events, time sensitive offers and emergency notices. Watch the video. Can you help?

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Social Media UGC Adwords Influencer 132

Pixlee

JULY 7, 2021

Many organizations are getting creative to adjust to new social norms. Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Even with in-person events opening up, you need to be aware of the gap between in person and digital spaces.

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Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Incorporate Community Through User-Generated Content (UGC) . Engage with them in a way that makes your audience feel valuable to your organization.

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Strategy UGC Brands Apparel 52

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns.

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Template Templates Social Media Tips 134

Pixlee

SEPTEMBER 13, 2021

Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. They respond better to it, and you can use that UGC on your brand’s social media pages for more authenticity and trust. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. They respond better to it, and you can use that UGC on your brand’s social media pages for more authenticity and trust. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

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UGC Marketing Influencer Authentication 52

Social Media Strategies Summit

OCTOBER 3, 2019

ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. It was the first-ever campaign of its kind on TikTok. 3 Chipotle Celebrates National Avocado Day with #GuacDance Campaign. The app’s parent company. Source: Mobile Marketer. Source: PR Newswire.

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Brands Meme Hashtag Campaign 114

Pixlee

JUNE 24, 2020

Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement.

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Collaboration Influencer Campaign UGC 98

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Remember, people only interact with campaigns they find relatable. Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience.

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Tips How To Hashtag Authentication 52

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content.

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How To Social Media Management Metrics Team 122

agora pulse

JUNE 6, 2018

Whether you’re creating organic Stories for your followers or running ad campaigns to engage new users, you need to take this feature into account. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. Incorporate UGC & EGC. Location stickers.

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Instagram UGC Hashtag Feed 88

agora pulse

JUNE 6, 2018

Whether you’re creating organic Stories for your followers or running ad campaigns to engage new users, you need to take this feature into account. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. Incorporate UGC & EGC. Location stickers.

Instagram 88

Instagram UGC Hashtag Feed 88

Pixlee

APRIL 23, 2020

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Here are some of the benefits of using UGC and EGC to engage employees: Attracting Top Talent . Incentivizing engagement can go a long way in launching a new campaign. Learn how the top organizations are running photo contests.

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UGC Content Authentication Survey 53

Sprout Social

DECEMBER 15, 2021

TikTok makes it just as easy to share, optimize and organize your videos as it is to record and edit them. It’s no secret that brands love user-generated content (UGC). UGC is content that users create for your brand. Do you want to promote an upcoming event? Leverage TikTok’s content publishing features.

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How To Hashtag Influencer UGC 125

Pixlee

JUNE 13, 2019

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. The boutique hotel chain emphasizes the importance of not simply celebrating the month as an event, but pushes a powerful message of inclusivity.

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Brands Hotels UGC Apparel 61

agora pulse

DECEMBER 27, 2016

Highlight this with hashtags relevant to your city’s local audience, including adding in a shout out to other local events you support or attend (like high school plays, community art festivals, or farmer’s markets), and you could see a big boost in local traffic and engagement. Forgetting about Good Captions (beyond the hashtag).

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Hashtag Instagram UGC Research 117

Keyhole.co

OCTOBER 20, 2023

It also brings more organic engagement and establishes your authority in the niche. Hold an event, workshop, or social initiative, and invite local news outlets to cover it. Take a cue from Glossier and repost UGC on your profile and stories. Here, you can track every important Instagram KPI, hashtag, and influencer campaign.

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Instagram Badge Authentication How To 59

Later

MARCH 13, 2019

Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. You could also organize your Instagram Stories Highlights based on your follower demographics.

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Instagram How To Curation Fashion 75

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Update customers on upcoming events, product launches, or exclusive sales. Arrange interviews, webinars, and panel discussions at industry events. Promote UGC to showcase your fandom.

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Reputation Brands Construction How To 59