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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. He’d also have done the outreach personally since I’ve met the guy at social media events. Some people get that. Answers Yahoo!

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet. Programs can be run completely online. “The mainstream gaming market will always be native.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. Two days ago, they launched a new campaign to replace the old one. Had this campaign been launched 5 or 10 years ago and had it not been for social media, I think I’d still be driving by the old billboards.

Hotels 245
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. I think people opted for FB over MySpace because of so many of the reasons people are becoming disenchanted with FB right now. My friends list?

Facebook 277
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

You may find opportunities to host real life events, be them at conferences or whatever else. Why not invite your Facebook fans to a special event at your venue? Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. Answers Yahoo!

Facebook 279