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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media).

Marketing 284
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. Images are key in creating engaging content. Content Curation. Content Management. Good bye 2020!

Skills 195
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. But, its use is not limited to marketing.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Calculate the ROI of your social media campaigns. What is Google Analytics?

Analytics 145
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.