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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

1) InfluenceInfluence is not the same as clout. It’s not something you strive for in a social media campaign. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Feel free to leave a comment! Social can do both.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department.

ROI 269
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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

First Establish Your Area Of Expertise In Communities Contrary to the popular belief of some, social media isn’t really about tweeting, posting, or marketing. It isn’t about demographics or profiling or campaigns. Social media is about people and relationships. Let’s be clear, though.

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena.

Cymfony 152
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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. Did you know you can measure influence of a blogger or Twitter?

Gov 2.0 75
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Swipe Right for Hot SEO: Match the Link Building Tactic to Your Site

Kikolani

Some influencers even swear by an 80/20 split for content creation, where 80% is actually spent on content promotion. Bloggers and social media influencers are also great outreach targets: you may want to contact them on Twitter as well as email. Private blog networks, PBNs, are branded in the SEO community as black hat SEO.

SEO 83
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191