Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Social media listening is the same as this but on a massive scale. 3 Examples of Social Media Listening in Action.

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Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

agora pulse

OCTOBER 8, 2020

Social proof. Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. But if you can’t make a clickable link in your post, how can you direct people to buy from you? Product-specific hashtags.

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Instagram How To Hashtag Guidelines 179

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

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Retail Social Media Brands Tips 104

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Free 30-Day Trial What is Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

APRIL 11, 2022

If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. Pendulum also has an in-app analysis of your videos. Sitting at $6.99 Brandwatch.

Tools 110

Tools HootSuite Marketing Analytics 110

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Need ideas?

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Real Estate Tips How To Hashtag 93

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

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LinkedIn Tools B2B Price 52

agora pulse

APRIL 15, 2020

Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform. Can you get shadowbanned if you use the same set of hashtags too frequently? She says she uses the same set of hashtags all the time and has never been shadowbanned for it. …[so] go nuts.

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Questions Instagram Hashtag Social Media 154

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. Employee satisfaction and sentiment tracking.

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B2B Marketing Sentiment Influencer 89

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Start off with five minutes devoted to social listening.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. What Makes Twitter Different.

Strategy 109

Strategy Tips Twitter Marketing 109

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Sprout Social. Key features: It’s an AI-powered social analytics tool.

Tools 123

Tools Strategy Video Library 123

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags. And that’s it!

How To 143

How To Hashtag Trends Analytics 143

Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.”

Transportation 196

Transportation How To Posterous Team 196

Hootsuite

JULY 5, 2022

Tip : Don’t be tempted to buy Instagram followers. Choose the right hashtags. Hashtags are an easy way to expand your reach, which is a key component of achieving Instagram follower growth. Hashtags are an easy way to expand your reach, which is a key component of achieving Instagram follower growth. Your followers?

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Social Media HootSuite How To URL 140

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert.

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Strategy Sentiment Social Media Management Analysis 119

Hootsuite

SEPTEMBER 14, 2020

For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? They also offer social media management and scheduling tools.

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Metrics Analytics Instagram Tools 145

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. In fact, when customers feel connected to brands on social, 57 percent will increase their spending with that brand and 76 percent will buy from them over a competitor.

Social Media 135

Social Media Brands Guidelines How To 135

Buffer Social

MARCH 13, 2017

When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics. Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses. Oversight Marketing and what it means for your presence on LinkedIn.

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LinkedIn Marketing Social Media Management Social Media 100

Sprout Social

JULY 25, 2023

How do you ensure your social media reporting is contextual to your organization’s overall objectives? And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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Analytics Report Social Media Google 140

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

agora pulse

OCTOBER 10, 2017

Solution: Only use social media management software that abides by Instagram’s policies. Buying followers. Sure, buying followers can increase your follower count in the short term. However, you’re not buying real followers; you’re buying bot accounts. Remember the great purge of 2014?

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Instagram Policies Buy Software 139

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

MAY 28, 2020

This type of strategy is similar to growth hacking or even account-based marketing, and it is highly effective. Use the #regram hashtag when you repost on Instagram. Think of the hashtag as a way to show, instead of tell, your audience why they should buy your product! Making the Most of Your Content.

Instagram 170

Instagram How To Hashtag Feed 170

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Instead, use social listening to find Instagram posts that are relevant to your niche and your industry. DON’T: Buy followers. They’re certainly never going to buy your products. This can be a tricky.

Software 145

Software Instagram Tools HootSuite 145

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

MARCH 21, 2019

Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Guess you saw this coming—we made our own list! Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing.

Marketing 111

Marketing Influencer Instagram Trends 111

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. A chance to buy a bigger following. Don’t spend money to cut corners — don’t buy Twitter mentions!

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Twitter HootSuite Notification Analytics 145

Hootsuite

JUNE 26, 2019

Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Create a hashtag. One guarantee about social media event promotion?

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Eventful Social Media Hashtag HootSuite 111