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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. If you want to reach tweeters, you put an ad on Twitter.

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Facebook Fans Mean Business (And Are More Likely to Buy)

Firebelly

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. Chad Richards is the Social Program Manager at Firebelly Marketing. View an alternate.

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The truth in online health communities

Harp Interactive

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative.

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Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.

Firebelly

Buy a frosty and Wendys will donate 50 cents to the Dave Thomas Foundation for Adoption. Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

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Tweetie 2: The Best iPhone Twitter App

Firebelly

Digitalia | Indianapolis Social Media Marketing « Halloween Mania Music Mix | Main | Time to Elf Yourself for the holidays » November 10, 2009 Tweetie 2: The Best iPhone Twitter App Tweetie 2 is the successor to the popular original Tweetie iPhone app by atebits. It is available for the iPhone and iPod Touch, now!

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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

Forum (on-site), wiki, Twitter or Facebook page, blog, website, newsletter, apps, etc. Now back to the question of where paid fits in to the convergence of search and social. Social Media – Paid. Owned is a channel / platform you control. It can also be used to influence their decisions when in that mindset.

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