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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? CPV is short for Cost Per View.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Turn off your media buys if you’re not sure. This is happening a lot.

CPM 175
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Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. Many businesses are being forced to cut costs. That should result in a lower cost to reach people (CPM). It may even result in a lower cost per click (CPC). COVID-19 is impacting everyone in some way.

CPM 201
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

More Focus on Multiple Placements & Automatic Buying. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Lower Costs.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

But for brick and mortar stores, the last stages of the buying process happen offline. Cost per thousand impressions (CPM) for paid social. Cost per click (CPC) for paid social. Online shops can track the full customer journey via social media and analytics platforms. Further along is the interest stage.

ROI 136
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Metrics like CPM, CPV, and CPC compete reasonably well. As of this moment, your buying options look like this: The auto-bids work. Not so anymore.