Remove Buy Remove Campaign Remove CPM Remove Groups
article thumbnail

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good! Good luck out there and happy buying. Invest in Instagram.

Buy 127
article thumbnail

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. An Ideal Use Case for Brands.

Buy 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CTR mean?

article thumbnail

Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Not everyone who shows interest in a product is ready to buy today. Create a campaign using the Reach objective.

Examples 207
article thumbnail

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

More Focus on Multiple Placements & Automatic Buying. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Want to learn more?

Trends 146
article thumbnail

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Once confirmed, the publisher would take over running the campaign.