Ignite Social Media

FEBRUARY 6, 2019

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers.

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Social Media Brands UGC Sports 128

Pixlee

MAY 28, 2021

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But that doesn’t mean it’s impossible for non-visual brands to do the same.

Instagram 83

Instagram Insurance UGC Brands 83

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Top 10 Best Brands on YouTube. LEGO uses UGC to keep fans engaged.

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YouTube Brands Fashion UGC 124

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

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Brands Content Authentication Campaign 77

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

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Brands Meme Hashtag Campaign 114

Pixlee

DECEMBER 27, 2021

Use User-Generated Content and Influencer Marketing to Convert Social Fans. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products.

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UGC Facebook Library Transportation 72

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

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Engagement Social Media Brands UGC 56

Sprout Social

OCTOBER 5, 2020

And unlike other sports leagues, the NBA has a fairly hands-off approach when it comes to monitoring what their athletes can and can’t post. When it comes to fueling awareness and keeping fans engaged, sometimes the best content strategy a brand can take is to let others create the content for you. Giving fans what they want now.

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Content UGC Sports YouTube 115

Pixlee

DECEMBER 27, 2018

The Michelin guide remains one of the first examples of content marketing, as the Michelin Guide has its own brand of excellence surrounding it. Like the Michelin Guide, telling your brand story through a value-added content can be a cost-effective and impactful way to drive business. Airbnb has mastered brand storytelling.

Tips 45

Tips Brands UGC Content 45

Pixlee

APRIL 9, 2021

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. What is Post-Purchase Communication?

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UGC Loyalty How To Sports 52

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

Campaign 67

Campaign UGC Apparel Content 67

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. (in West Bengal!) via Flickr, CC 2.0.

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Content UGC Community building Hotels 253

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Twitter only verifies accounts of public interest.

Social Media 98

Social Media UGC Reddit YouTube 98

Sprout Social

AUGUST 31, 2022

Identify the best platforms for your brand. Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Use this information to form a strategic approach and identify the best platforms for your brand. Create an authentic brand experience for your audience.

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Social Media Management Organization Products Social Media 103

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. But is that reality finally coming to fruition? Let’s get real, though.

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Examples Strategy Marketing Discount 110

Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

Engagement 52

Engagement Social Media Strategy Meme 52

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co.

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Brands Retail Apparel Fashion 40

Pixlee

AUGUST 20, 2021

Andrew Weiss is a strategist within the entertainment and sports space. I’ve been in marketing and advertising for about 10 years. Since then, I’ve been doing consulting and project based work with civic engagement, sports and entertainment clients. How does community impact your life as a marketer?

Sports 52

Sports Campaign Film Research 52

Pixlee

AUGUST 20, 2021

Andrew Weiss is a strategist within the entertainment and sports space. I’ve been in marketing and advertising for about 10 years. Since then, I’ve been doing consulting and project based work with civic engagement, sports and entertainment clients. How does community impact your life as a marketer?

Sports 52

Sports Campaign Film Research 52

Convince & Convert

JANUARY 18, 2024

It’s not logical and it’s not supposed to be – it’s every marketer’s dream. From movies and music artists to TV shows and sports, these communities have naturally formed out of shared interest, turning any franchise into an identity-marker. While this provides awareness and PR to the brand, that’s as far as it goes.

Brands 130

Brands Sports UGC Influencer 130

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. Need help getting started? Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

Pixlee

DECEMBER 6, 2018

According to E-commerce-Platforms , 48% of marketers agree that keyword search and optimization has proven to be a viable tactic in their Ecommerce sites. Here are five brands that have optimized their sites in unique ways to win this holiday season. Brand storytelling is an important part of today’s advertising.

Posterous 41

Posterous UGC Yahoo Sports 41

Later

MARCH 13, 2019

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. You can think of them as a movie trailer for your Instagram feed. And that’s it!

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Instagram How To Curation Fashion 75

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. You can capture the email addresses of all your entrants and add them to your email marketing tool.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Financial sector laws typically treat the internet as a marketing channel. And create content that resonates.

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Banking Social Media Tips HootSuite 105

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers.

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Types Social Media Content UGC 141

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty.

Strategy 148

Strategy Brands UGC Case Study 148

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Pixlee

DECEMBER 12, 2018

Email marketing best practices are critical for ensuring your emails are being well received by your audience. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Try adding rich UGC to your emails to showcase your products in an authentic manner.

Conversation 41

Conversation Brands UGC Apparel 41

OnlineRockersHub Marketing Blog

DECEMBER 15, 2019

Content marketing is considered one of the most important forms of marketing when it comes to digital marketing. In fact, every marketer, blogger, and business owner should know at least the basics of content marketing. Read Here : Quality vs Quantity – What Content Marketers need to know?

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Tips Strategy Content Marketing 91

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. . — nba paint (@nba_paint) August 21, 2021.

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Campaign Social Media Collaboration Apple 136

Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

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Instagram How To Hashtag HootSuite 145

agora pulse

JULY 16, 2019

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Our favorite brands use characters (e.g.,

Social Media 110

Social Media Brands Hashtag Meme 110