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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129
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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat.

UGC 54
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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. We’ve been managing social media programs for billion-dollar brands since 2007.

Campaign 106
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Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

Hashtag 91
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How to Attract Diverse Brand Advocates

Pixlee

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. The good news is that you already have everything you need to make this happen — the unique individuals in your audience and the content they create. The prize will depend on your industry, and there’s a great option for every brand.

Brands 93
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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Run UGC-oriented campaigns. Share UGC regularly.

UGC 89
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Brand loyalists.

UGC 145