19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Let’s dive in. Awareness metrics. Indirect (e.g.,
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