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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Let’s dive in. Awareness metrics. Indirect (e.g.,

Metrics 112
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. This could be the product name, a contest name, a code to identify a specific sale or promotion, an influencer ID or a tagline. There are five different UTM parameters.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

Facebook 119
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How to do keyword research for SEO and beyond

Sprout Social

You would typically use keywords in your website copy, meta tags, product descriptions, blog posts , social posts, image alt text and more. So by identifying what terms they are searching for, you can understand who your audience is , what they need and what they are looking for in a product or service.

Research 102
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. Make it fun!

CPM 151
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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. You’re charged just like a regular cost-per-click (CPC) ad. Promoted App Pins.

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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. They’re actually the easiest native way to get leads as you can’t have any clickable URLs on organic Instagram posts. The real strength of Instagram is the level of engagement it provides to brands.