article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Let’s dive in. Awareness metrics. Indirect (e.g.,

Metrics 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

Facebook 123
article thumbnail

How to do keyword research for SEO and beyond

Sprout Social

3: It helps you measure brand sentiment. If you conduct keyword research using branded keywords, you’ll discover some of the most common search terms people are using to find information about your brand. These search results can give you a general idea about people’s sentiment toward your brand.

Research 103
article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. Make it fun!

CPM 148
article thumbnail

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

They’re actually the easiest native way to get leads as you can’t have any clickable URLs on organic Instagram posts. The real strength of Instagram is the level of engagement it provides to brands. For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download.

article thumbnail

The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You’re charged just like a regular cost-per-click (CPC) ad. You’ve really gotta pay attention to branding with One-tap pins. Here are a few ways you can create consistent branding: • Use the same language in your ad that you use on the landing page or product page. Promoted App Pins. Building Awareness.