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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. But when was the last time you actually went to see what people have to say about your brand? To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Social listening, and more broadly online brand monitoring, is essential. Track customer sentiment.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Reputation management services help organizations consistently monitor and maintain their social media channels, business listings and other online platforms to foster an overall positive and trustworthy digital presence. It also includes noteworthy add-ons like employer and software brand monitoring and app store monitoring.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

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How To Measure Share Of Voice On Social Media

Keyhole.co

By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. Through this monitoring and research, health brands can better understand effectiveness and potential risks. And that’s just the tip of the iceberg.