Remove B2B Remove Sentiment Remove Social Media Management Remove Social Networking
article thumbnail

How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ?

ROI 174
article thumbnail

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84
article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62
article thumbnail

21 best social media analytics tools

Unmetric

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125
article thumbnail

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network.

B2B 60