agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

B2B 81

B2B Social Media Social Media Management Apple 81

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. What are the challenges that come with taking over a brand’s social and running an employee advocacy program? These questions and more answered this week on Behind the Post with Helen Hauck , Global Social Media Engagement Manager at IFS.

B2B 62

B2B Social Media Management Apple Authentication 62

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 138

B2B Social Media Strategy LinkedIn 138

Oktopost

MAY 22, 2023

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy.

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

MAY 11, 2020

In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology.

B2B 170

B2B Social Media Management Eventful Sports 170

Oktopost

MARCH 7, 2022

Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. So how can you harness the power of social to build your employer brand and attract the best talent? Olivia Messina is Oktopost’s Social Media and Community Manager. Episode Summary. Love Going Behind the Post?

Social Media 70

Social Media Social Media Management B2B Apple 70

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media Management 70

Social Media Management Apple B2B Meeting 70

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 89

Influencer LinkedIn B2B Industry 89

Convince & Convert

NOVEMBER 2, 2010

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome.

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Social Media Strategies Summit

FEBRUARY 18, 2021

Well, one of the best ways to use live videos is to host a Q&A session with your audience. You can also use live videos to host an interview or a talk with an industry influencer. So, make sure that you use social media to effectively showcase your products and their features in a natural way. And, there’s a lot more!

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. The converse is true as well.

Engagement 157

Engagement Social Media How To Hubspot 157

Oktopost

MARCH 16, 2020

With each new unanticipated twist being thrown your way, your social media management platform provider should have basic Social Media Crisis Management capabilities to help you prepare for any situation that may come your way. Another tactic is to filter your Inbox based on relevant keywords.

Social Media 104

Social Media Module How To Meeting 104

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Engagement 118

Engagement B2B Data Social Media 118

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 101

Reddit Hubspot API Reputation 101

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting.

Analytics 125

Analytics Tools Social Media Curation 125

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Host a roundup . What is content curation?

Curation 130

Curation Content Curata Flipboard 130

agora pulse

DECEMBER 26, 2016

Its most recent roundup included links to posts about Facebook offline event ads, Twitter automated replies, and Pinterest scheduling, among other important topics for social media managers. ” Recent roundups have listed resources on social media influencers, Instagram live video, and social media ROI.

Social Media 124

Social Media Curation Journal SEO 124

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Every social media manager knows that a smart approach to content starts with defining what connection means to your brand.

Sports 106

Sports Communities Sentiment Team 106

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Oktopost

SEPTEMBER 2, 2021

Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies.

B2B 23

B2B Apple Social Media Management Authentication 23

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

agora pulse

MARCH 1, 2021

LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. LinkedIn loves a conversation. Do host a Tweet chat. So get in there and start a conversation. Get started on saving time and energy on your own social media management! In Conclusion.

How To 174

How To Hashtag LinkedIn Newsletter 174

Oktopost

MARCH 21, 2022

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, community, and personal branding, she manages all social accounts and heads the Oktopost employee advocacy program. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media Management 14

Social Media Management Apple B2B YouTube 14

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media gives you a chance to consistently show the personality behind your brand. All in a day's work.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The trouble with “content” is that it’s defined broadly enough to encompass pretty much anything you can host on a web server.

B2B 132

B2B Content How To Statistics 132

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62