Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. Google Trends. I know I mentioned that Google Trends is not enough but that doesn’t mean it should be overlooked. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Understanding customer sentiment. To wrap things up, let’s look at some ways to encourage collaboration that benefit both parties.

Data 111

Data Marketing How To Collaboration 111

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

MARCH 11, 2024

Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. What power!

Tools 86

Tools Sentiment How To Team 86

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors. She also loves catching up on modern trends.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. Social media content tools , like Sprout’s Message Approval Workflows , that aid team collaboration and content approvals. Sprout also enables smooth cross-team collaboration. Finally, Sprout’s AI capabilities are on the rise.

Team 103

Team Hubspot Marketing SMS 103

Unmetric

JUNE 11, 2019

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Their custom built dashboards allow you to get insights on the trending topics and gather market intelligence. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts.

Analytics 125

Analytics Tools Social Media Curation 125

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. Smarp offers a responsive web app, as well as native apps for Android and iOS.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. Smarp offers a responsive web app, as well as native apps for Android and iOS.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. This makes it much easier and quicker to manipulate your data, and from those results, identify patterns and trends in business performance so you can adjust accordingly. The problem?

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 106

B2B Research Sentiment Marketing 106

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. As your business expands, brand marketing tools can help you keep track of your customers’ journeys, adapt to new industry trends, and promptly adapt your content to customers’ interests.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

JANUARY 5, 2023

This includes: Topics and trends that your customer base is passionate about. Social listening involves analyzing conversations and trends related to your brand. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Is perception trending up or down? Social listening tools.

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. As industries involve and trends emerge, so do the expectations of your customer. But how you position your brand is largely influenced by competitors and industry trends. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content.

Brands 87

Brands How To Sentiment Social Media Management 87

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Specific to a rebrand on social media, metrics such as engagement and sentiment help assess your goals and performance.

Social Media 110

Social Media How To Press Release Sentiment 110

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.

HootSuite 104

HootSuite Brands Price Collaboration 104

Keyhole.co

DECEMBER 14, 2023

You need a tool that can automate posting, detect the most relevant trends, and give you real-time updates on your social media engagement and impact. It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. However, Awario doesn’t support LinkedIn.

Price 52

Price Hashtag Metrics Analytics 52

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. It can be created quickly, in response to a particular trend or relevant conversations on social media, or it can be a much more comprehensive, detailed study of a particular area of the industry or business.

Strategy 62

Strategy Content UGC B2B 62

Convince & Convert

JUNE 11, 2010

We are thrilled to be collaborating, as our thinking around the state of business goes together like Cap’n Crunch cereal and the first half of “Dark Side of the Moon&# (trust me). We’d really appreciate it, and look forward to collaborating with you this summer. Plus, it’s like the personal trainer scenario.

Upcoming 125

Upcoming Project News Social Media 125

Oktopost

MARCH 28, 2022

B2B Midsize-Enterprise. Does the platform provide social sentiment analysis ? 1) Hootsuite Alternative for B2B Business: Oktopost. Oktopost is primarily marketed as a social engagement suite for B2B organizations. In contrast, Oktopost was specifically developed to meet the unique needs of B2B enterprise brands.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. In the long-term, this will be a game-changer for marketers and brands in the B2B space. Our team has been hearing the same sentiment from marketers everywhere. Written content.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Keyhole.co

DECEMBER 26, 2022

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers. Keyhole will surface the most influential voices that mention your brand or the conversations you are tracking, and let you take a peek at their followers, engagement and sentiment. What is influencer marketing?

Influencer 52

Influencer Campaign Instagram Data 52

Convince & Convert

FEBRUARY 2, 2012

One of the things that we’re looking at really closely is sentiment analysis. Social Mention is a nonprofit sentiment trend analysis visualization tool called WeFeelFine.org that we’ve been looking at up on the big board. That’s turning very positive so far, at about 3 to 1 across the board.

Social Media 117

Social Media Committee Team Questions 117

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. How to Promote a Small Business Websit e (Small Business Trends): This article isn’t totally social media focused, but it’s part of it. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. link] Travel Trends – Social Fallacies, Smaller DMOs, Leading Hotels, Benchmarking, Disneyland Gets twitterjacked « Travel 2.0 [.] Your company needs to be part of that conversation. Social media is hard False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Sprout Social

DECEMBER 20, 2022

Enhance team collaboration to boost productivity with workflows. Get deep insights and data about the general sentiment around your brand, topics your audience is interested in and specific keywords you want to monitor. Collaboration: Add clients and team members to create workflows with approval and custom permissions.

Social Media 92

Social Media Tools Sentiment Small Business 92

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter. 8) Commun.it.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Hootsuite

JULY 24, 2023

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. Team collaboration and workflow management Collaboration and workflow management are important for realtors who work in teams. You can track industry trends as they develop, joining the conversation at the optimal moment.

Real Estate 75

Real Estate Social Media Tools HootSuite 75