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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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TikTok marketing: The complete guide for brands in 2022

Sprout Social

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Name: Your business name.

Brands 89
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

Brands 117
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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands have clearly understood the general public’s love for BTS and partner with them often for campaigns. It was like any other day, or so we thought.

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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Start Snapping and creating campaigns!

Marketing 145
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

We look at case studies of Australian Sports Organisations and Web3 (metaverse) campaigns and projects including: AFLMint – buy NFTs Tennis Australia Australian Open – Pick a square! So the idea that we have competition and collaboration working together is an intrinsic part of community building. Other brands not so much.

Sports 64
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Or, if you’re running a big campaign. Collaborate on drafts before posting them. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Where can you find that duplicate button? By selecting your post in the Content tab or the Planner tab.

HootSuite 140